Closing the series, the article shows how Big Data translates into concrete competitive advantage for companies. The starting point is the evolution of the "3Vs" (volume, velocity, variety) into "5Vs", adding veracity — data quality — and value, the very reason data is collected and analysed.
It is "value" that shifts the discussion to the strategic level: measuring the performance of processes and organizations, conducting predictive analytics, supporting decisions. The article reflects on the maturity reached by the Big Data field and the growing awareness of the opportunities it offers to businesses. In the full PDF: the 5Vs and the applications of Big Data in business.
Originally published in Il Giornale dell'Ingegnere (CNI), 1 October 2023.
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